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Aspirations in Rural Kenya
SenseMaker® Use Case
Use Case Description
Use Case Details

The aspirations of rural Kenyans is not a topic that has been the subject of much research. Until quite recently, more attention was spent on researching crop yields, rainfall and other agricultural data that helps organisations such as World Agroforestry (ICRAF), International Crops Research Institute for the Semi-Arid Tropics (ICRISAT) and School of Natural Sciences, Bangor University to understand how they could tailor their services and products to farmers.

A critical variable in this complex system is the aspirations of households – do farmers, and especially their children, even want to farm? What do their aspirations mean vis-a-vis mobility, cultural rootedness and safeguarding the landscape for future generations? Will understanding aspirations help researchers create better-informed services and products?

All these questions and more were explored in a funded project commencing September 2018 in Kenya, led by ICRAF. As the project commenced, a timeline website detailing the progress of the project was made available to the general public.

This project also features the notable achievement of having the concept of distributed ethnography published for the first time in an article in the Outlook on Agriculture journal on April 11, 2018.

About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.
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Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.

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