Pfizer: Using Stories to Increase Sales
SenseMaker® Use Case
Use Case Description
Use Case Details

Narrate worked on a sales improvement project that used Cognitive Edge methods and SenseMaker® to understand and engage the European salesforce of Pfizer. The project was a resounding success, driving a major company event and a series of different activities to support the sales reps.

Melcrum’s Strategic Communications Management magazine recently featured the project with an in-depth case study, written by Pfizer communications director Nigel Edwards. As he says in the article, SenseMaker® and anecdote circles gave them insight into the problem that no other method could have give them.

About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.

Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.


Social Links: The Cynefin Company
Social Links: The Cynefin Centre
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