Strategic Conversations
SenseMaker® Use Case
Use Case Description
Use Case Details

The objectives of this project were (1) to link the Forest service at all levels in a collective understanding of the opportunities, challenges and uncertainties in the internal and external operating environment that are expected to affect the Forest Service over the next 3-10 years, (2) to provide an innovative opportunity for staff to engage in conversation with Executive and each other about some of the key internal and external forces influencing the ministry, (3) to create a culture in the Forest Service where staff is able to sense change and act quickly and confidently when change is required, (4) to establish strategies that will assist the Forest Service to better plan for future business challenges, and (5) to create a ‘culture of networking’ inside and outside of the ministry that allows for continued scanning and dialogue across the Forest Service, and with our partners, as issues emerge.

About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.

Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.


Social Links: The Cynefin Company
Social Links: The Cynefin Centre
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