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carolmase
We talk a lot about sense making and we use it to understand patterns within apparent noise. I want to take a minute to tease apart sense making and meaning making. What are the elements of sense making: – a perception – a category – signifying – the interaction which produces a mental or physical […]
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carolmase
This concept comes from Steve Haeckel, a colleague of Dave at IBM. Know-why knowledge is knowledge of the system and how interdependencies of the parts generate the purposeful functioning of the whole. Know-how knowledge is process knowledge that links vertical silos (hierarchies) using best practices and tasks alignment. With respect to what Cognitive Edge practitioners […]
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carolmase
Giving a talk next week on innovation and design thinking has me turning to Bill McDonough for inspiration. His work and words align well with what Cognitive Edge practitioners bring to our clients, so let me explore that a bit. Design = Intention What is our intention? Perhaps the greatest shift we bring to our […]
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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.
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Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.

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