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Wendy Elford
A professional colleague of mine spends one month of every year with her partner in a part of Australia known as the Kimberley. It is a very remote part of the north west section of Australia. They set up a camp along a track somewhere with all the gear they need and just spend time […]
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Wendy Elford
One of the things I love to play with is perspective. I see Cognitive Edge has at least a few artists within its ranks - thanks Mark Spivey for your great post considering works of art. I grew up with my mum's pictures in conte or charcoal and paper of different grades taped up all […]
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Wendy Elford
My 13 year and soon to be 15 year old daughters have completely different personalities, but as they grow up I can clearly see bad habits that they have 'caught' unwittingly from their parents and no doubt these will travel on through the next generations. It's scary because while I see myself turning into my […]
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Wendy Elford
The best blogs I've read have a good dose of reality as we connect bits in our lives up with other bits.... profession, community, family and friends. We lead a fairly messy existence in our household and this often blends bits from each of life's zones. The bits often connect up without any formal help […]
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Wendy Elford
We're all human so finding any little advantage that helps us to get an edge is worth a shot. I do experiment a little bit with different software to help keep track of interesting ideas I find. The ways I track things of interest varies and therein lies the opportunity - to make the most […]
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Wendy Elford
Struggling with writing is an occupational hazard for some people and more so if the writer cares about the reader. Sometimes in my consultancy role I just blitz a report knowing that with more effort I could make it all the more elegant, but finding the energy to finesse every last word is hard work. […]
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Wendy Elford
Sometimes a number of factors such as postgraduate study and a shift in career focus conspire to make you mixing in different circles. Seeing people work in different contexts or shifting between them or attempting to make a team work with people from very different professional backgrounds can give some interesting insights. A number of […]
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Wendy Elford
Multidisciplinary work should almost be the natural order of things for some disciplines, though reading some of the literature there is significant progress still to be made. A couple of the areas which stand out as actively working on this approach are health and the natural sciences. I found a link to post which refers […]
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Wendy Elford
Celebrating a significant birthday in the last few weeks fits with having a bit of a rethink of what is on my list of must do's for the next few decades. Programming a good, solid midlife crisis now seems to be a great idea and further postgraduate study has ticked all the boxes to that […]
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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.
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