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Dave Snowden
Last night saw me at the Waratahs v Brumbies semi-final and it was a good evening.  I walked up to the stadium from the hotel which felt good as it was on top of a twenty mile bush walk and the atmosphere was good.  Very similar to a local derby in Wales and with a […]
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Dave Snowden
Enterprising marketing by the WRU today with a double header match involving all four Welsh regions in the Millennium Stadium.  They all turned out to be close matches and the overall audience was around twice what it would have been if the two matches had been held in the home stadiums.  More could have been […]
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Dave Snowden
I've been going to the Hong Kong Sevens for many years now.  I missed one when Cardiff were progressing through the Heineken Cup but I'm normally there.   Working with Les Hales of CIO Connect during the days before and/or after and then from Friday night to Sunday watching Rugby from a box near the […]
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Dave Snowden
Well you didn't expect me not to mention it did you?  After a whole month or so of the so called national press acting as a cheer leader for the inevitability of an English Grand Slam it was a real pleasure to be in the Millennium Stadium today.  Funnily enough there as a pretty solid […]
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Dave Snowden
It's a bit of a blurry photograph, the iPhone is good at many things but telephoto shots are problematic!  It's at the end of the Scottish match (one reason for my trip to Edinburgh) and the Welsh Team are doing a lap, not on honour, but to thank their supporters.   As they reached a […]
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Dave Snowden
A busy but brief visit to Melbourne came to and end today with a morning flight to Auckland.  Even then we managed to fit in a breakfast meeting with a student before grabbing a taxi to the airport.  I had forgotten to warn Michael that Air New Zealand, while very nice are sticklers for the […]
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Dave Snowden
Well you didn't expect me not to mention it did you?  Yesterday I went down to Cardiff to witness the third Grand Slam for Wales in eight years.  Not yet equalling the performances of Wales in the 70's as the performance between those highs has left something to be desired, but showing the potential to […]
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Dave Snowden
On the eve of a Grand Slam match against the French (I will be there, middle tier four rows up behind the goal posts opposite Granville's Gap) I was saddened to hear of the death of the greatest Welsh number 8 of all time, and one of the all time greats of the game: Mervyn […]
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Dave Snowden
I was at home this evening watching the Cardiff Blues secure, in the very last moment, a critical away loosing bonus point to Castres in the Heineken Cup (for those Rugby illiterates out there the premier Northern Hemisphere club tournament). If we had played in the first half as we played in the second; but […]
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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.
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