Making Sense of Complexity

The Cynefin Company is an action research and development hub working at the limits of applied complexity science: where sparks become light, light becomes research and research becomes practice. #makingsenseofcomplexity

Prevailing Currents

Learning & training, current events, trending publications and all kinds of interesting new things like programmes and webinars are at the top of our minds right now. Have a look.

Premium Membership - The Cynefin CO

Join our global community of complexity, Cynefin and SenseMaker® practitioners. Get stimulating input from the foremost thinkers, access to quality content and a platform to get to know and interact with other complexity practitioners around the globe.

If you join as a Premium Member, you will get a list of facilities and discounts on our top products. Explore here: Premium Membership


Covid in Transition

With Covid in Transition, The Cynefin Company enables your organisation to engage staff, teams and diverse stakeholder communities in a collective act of reflection, meaning-making, mourning and celebration. This offer is an accessible entry into sense-making that requires no additional training to implement. Decision-makers and leaders can interact with the data and narratives in interactive dashboards as they are collected.
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Hexi method packs kits


As part of our effort to rewild The Cynefin Company with the move away from the Cognitive Edge name, we have started been focusing on our methods and have spent much of our focus this year on the production and testing of our hexi facilitation kits. 




We are the pioneer of the field of complexity, charting the way before complexity became mainstream. We created the concepts of Naturalising Sense-making, Distributed Ethnography, Flexuous curves (formerly Apex Predator theory), and have developed the whole field now known as Anthro-complexity: complexity as experienced in human systems.
We offer various development pathways for individuals and teams through facilitated events, online self-paced learning products, and mentoring journeys.
Browse learning

The Cynefin Company team and members are currently building programmes and accepting new memberships. The Numinous, Health & Care: making sense of the landscape, Education, Climate Change, Power, Discrimination & Conflict, Citizens Engagement & Democratic Innovation.

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Gain unique insights into your business, community, markets, employees, and broader socio-economic contexts with the world's first rich data collecting crowdsourcing tool.


Staring into the abyss; an exploration of chaos
This is going to be a rambling ride, so strap in. There was once a little TV show about vampires called True Blood. It run for several seasons, and I abandoned it around Season 4. Season 1 was interesting, 3 was deliciously campy, but season 2 contained seeds of wisdom. In Season 2, a maenad […]
Using SenseMaker®: Proven Research Ethnography Case Studies
Catholic Relief Services [CRS] started piloting SenseMaker® in 2015, and has a wealth of knowledge, experience, and implementation advice that they will be sharing with us. They have travelled the world and worked with people most in need. The journey has not always been easy, but, in the words of Dr Maria Veronica Gottret, Senior […]
The Cynefin Co are delighted to announce that Dave Snowden and Beth Smith will be in Australia and New Zealand in July and August 2022, for a series of events and workshops, hosted in partnership with the Cynefin Centre Australia and Complexability After a long hiatus from global travel, we are looking forward to reconnecting […]


Engage with us. Join the ever-growing community around the world. Learn something from us, so that we, in turn, can learn something from you. Make sense of complexity, so that you can act accordingly, and navigate uncertainty.
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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.

Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.

© COPYRIGHT 2022. 

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