Making Sense of Complexity

The Cynefin Company helps organisations make sense of a complex world so that they can act and create positive change.

Prevailing Currents

Premium Membership - The Cynefin CO

Join our global community of Cynefin® and SenseMaker® practitioners. Gain insights from experts, access quality content, and connect with complexity practitioners worldwide. As a Premium Member, enjoy discounts on various learning products.

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TRAINING & LEARNING

Training and Learning with The Cynefin Company focuses on Complexity theory-informed practices. We offer various development pathways for Organisations and individuals through facilitated events (virtual and in-person), together with online self-paced learning products and mentoring journeys.

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Hexi method packs kits

As part of our effort to rewild The Cynefin Company with the move away from the Cognitive Edge name, we have started focusing on our methods. We have spent much of our focus this year on producing and testing our Hexi facilitation kits. 

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UPCOMING TRAINING & EVENTS

The Cynefin Co hosts a range of events, including members-only and public meetups, training and learning programmes and partner events. Please check back often or follow us on social media to see the latest upcoming opportunities to engage and connect.

Registration for upcoming Cynefin BaseCamp

For those who are well-read in the subject but want to refresh their knowledge, this course offers an opportunity to engage with others and learn about Cynefin practices in today’s context. Virtual Cynefin® Basecamp is an immersive experience of complexity, introducing participants to the application of the Cynefin framework and its tools and methods through first-person participation.

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Virtual Knowledge Management Basecamp

Want to explore how we can build more resilient knowledge ecosystems and sense-making capabilities for better decision-making, innovation and learning? Curious to learn how we rewild knowledge – how do we re-energise existing knowledge management programmes, whilst respecting what has already been done, or start with KM in greenfield sites? Join our KM BaseCamp

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Estuarine Mapping – Barcelona 2025

Estuarine Mapping – Barcelona

Join Anna Panagiotou of the Cynefin Co in person in Barcelona to explore Estuarine Mapping – a method and framework that offers a flexible approach to understanding and mapping complex contexts, with fresh approaches to setting direction and strategies, in collaboration with stakeholders and communities.

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ANTHRO-COMPLEXITY

We are the pioneer of the field of complexity, charting the way before complexity became mainstream. We created the concepts of Naturalising Sense-making, Distributed Ethnography, Flexuous curves (formerly Apex Predator theory), and have developed the whole field now known as Anthro-complexity: complexity as experienced in human systems.

Our Capabilities

Health & Care: making sense of the landscape

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Education

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Climate Change

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Citizens Engagement & Democratic Innovation

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Cynefin® Knowledge Management

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International Development & Human Rights

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CultureSense

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Perspectives on AI

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Agile Culture

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FRAMEWORKS

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Clients

23

Team members

3k+

SenseMaker® 

users

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SenseMaker® - A Pioneering Software For Narrative Research

SenseMaker® is a pioneering method for gathering qualitative and quantitative data about people’s observations and experiences. What’s remarkable is that participants analyse their own responses. This way, we obtain authentic human analyses of real experiences instead of external interpretations. Results are presented using simple graphics that make it easy to identify patterns and themes. This perspective can reveal insights we might have ordinarily missed or perhaps not even looked for. The result? We can understand what’s really happening and determine the next steps or actions.

Explore SenseMaker® Solutions
for your Industry

CuCultural Adaption

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Trust in Leadership

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Organisational Wellbeing

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WHAT'S NEW AT CYNEFIN - OUR THINKING

Agile Culture Scan: A Conversation between Dave Snowden & Luxshan Ratnavari
Editor’s note: This is a condensed, revised, and edited summary of a 30-minute conversation between Dave, Luxshan, and Beth. You can watch the original conversation in the full video below. You can also see a 10-minute clip discussing Agile Culture QuickSense here.  Also you can purchase our Agile Quicksense here Beth Smith To frame today’s […]
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Using SenseMaker to guide classroom conversations about leadership
Leadership is an elusive concept, that appears easier or more comprehensible on paper than when practised in real life. So, to what extent can we teach leadership at a post-graduate academic level? And how do we measure ‘leadership’ in the classroom? It seems a bit shallow, if not completely inefficient to measure leadership based on […]
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Doing interviews for data collection? Here why SenseMaker gets you the real story
Why do interviews as part of data collection? People conduct interviews in research to gather in-depth, qualitative insights directly from participants. Interviews allow researchers to explore experiences, opinions, and motivations in detail, providing richer context than surveys or numerical data. They enable flexibility, allowing follow-up questions for deeper understanding. Additionally, interviews help capture nuances, emotions, […]
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see all our thinking here

A DEEPER CONNECTION

Engage with us. Join the ever-growing community around the world. Learn something from us, so that we, in turn, can learn something from you. Make sense of complexity, so that you can act accordingly, and navigate uncertainty.
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About the Cynefin Company

Founded in 2005 The Cynefin Company is a pioneering research and strategy business.
Helping leaders in society, government and industry make sense of a complex world,
so that they can act and create positive change.
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Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.

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