What if, when doing research, you could do the same with responses and respondents? What if, as opposed to the dilution of intermediary “expert” interpretation, you could zero in, and listen to the unadulterated narrative behind the stories, as told and interpreted by the narrators themselves? 

Imagine the rich, sense-making, actionable insight gained from diverse, individual meaning, motivation and reason at scale.  Imagine the compelling, empowering decision-making support gained from hearing the whispers of change, the stories from the streets, the out-of-earshot coffee-break conversations and other weak currents of social stirring.

Then, imagine how real-time tracking of the impact of decisions with continuous data gathering enables the ability to pivot and adjust interventions proactively.

SenseMaker® combines the best of both worlds: numbers and data analytics with stories and human wisdom.