Consider, for a moment, this artwork.

Traditionally, the interpretation of a piece of art is left entirely to the viewer: taking time to study the work of art and its background, describing the elements, assigning meaning to the artwork and then connecting the work with other art, or relating it to their own life and experiences. It’s part of the philosophy and charm of art. It also results in as many interpretations as there are interpreters.

Now, imagine the artist sitting down next to you on the bench, telling you the story of that particular piece. Articulating her intention, motivations, feelings and the context in which that artwork was conceptualised and created. Then imagine your deep understanding and rich appreciation of a whole gallery if you could have the same conversation with every artist...


What if, when doing research, you could do the same with responses and respondents? What if, as opposed to the dilution of intermediary “expert” interpretation, you could zero in, and listen to the unadulterated narrative behind the stories, as told and interpreted by the narrators themselves? 

Imagine the rich, sense-making, actionable insight gained from diverse, individual meaning, motivation and reason at scale.  Imagine the compelling, empowering decision-making support gained from hearing the whispers of change, the stories from the streets, the out-of-earshot coffee-break conversations and other weak currents of social stirring.

Then, imagine how real-time tracking of the impact of decisions with continuous data gathering enables the ability to pivot and adjust interventions proactively.

SenseMaker® combines the best of both worlds: numbers and data analytics with stories and human wisdom.

About SenseMaker® 

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How SenseMaker® Works

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use cases 

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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.

Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.


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