SenseMaker® is key to our practice. The first and original distributed ethnographic approach to sense-making, SenseMaker® allows for large-scale capture of the ‘subject’ into a quantitative framework where the ‘subject’ becomes their own ethnographer.  SenseMaker® combines the scale of numbers with the explanatory power of narrative.

By enabling self-signification – allowing respondents to give meaning to their own experience –  SenseMaker® provides an approach that avoids the epistemic injustice of third-party or algorithmic interpretation. Sophisticated visualisations of patterns, ideas, outliers, tendencies, threats, or opportunities are intuitively readable to anyone without the need for a background in statistics. No barriers. No pre-requisite expertise required. Just curiosity.

SenseMaker® allows the powerful combination of vast amounts of data, with the rich context of narrative, based on the anecdotes of real people going about their real lives. Very importantly, SenseMaker® places the voices and interpretations of people at the centre, instead of privileging those in power.

Use SenseMaker® to simultaneously gather the “what” and the “why” in high volumes. SenseMaker® illuminates meaning, uncovers patterns, identifies unarticulated needs and taps into the power of collective human wisdom to make sense of complex, ambiguous and rapidly changing environments.

SenseMaker® excels at providing decision-making support and enabling human sensor networks to:

• Guide Organisational Strategy
• Guide Policy-Making
• Direct Market and Product Development
• Manage Human Resources
• Identify Skills Gaps
• Prioritise Internal Communication?
• Influence Marketing and Sales Strategies
• Inform Risk Management
• Coordinate Health and Safety Policies
• Enable Agile Team Learning
• Facilitate peer-to-peer knowledge exchange and support

...and much, much more. We realise every day that we’ve only scratched the surface of where SenseMaker® can assist to liberate human potential.