SenseMaker® is key to our practice. The first and original distributed ethnographic approach to sense-making, SenseMaker® allows for large-scale capture of the ‘subject’ into a quantitative framework where the ‘subject’ becomes their own ethnographer. SenseMaker® combines the scale of numbers with the explanatory power of narrative.
By enabling self-signification – allowing respondents to give meaning to their own experience – SenseMaker® provides an approach that avoids the epistemic injustice of third-party or algorithmic interpretation. Sophisticated visualisations of patterns, ideas, outliers, tendencies, threats, or opportunities are intuitively readable to anyone without the need for a background in statistics. No barriers. No pre-requisite expertise required. Just curiosity.
SenseMaker® allows the powerful combination of vast amounts of data, with the rich context of narrative, based on the anecdotes of real people going about their real lives. Very importantly, SenseMaker® places the voices and interpretations of people at the centre, instead of privileging those in power.
SenseMaker® gives researchers, policy-makers and decision-makers rich, insightful data, directly from the heads, hearts and personal experiences of the people that matter. Organisations from diverse sectors use SenseMaker® to gain unique insights into their business, markets, employees, and broader socio-economic contexts. SenseMaker® projects and engagements have been successfully deployed in:
Use SenseMaker® to simultaneously gather the “what” and the “why” in high volumes. SenseMaker® illuminates meaning, uncovers patterns, identifies unarticulated needs and taps into the power of collective human wisdom to make sense of complex, ambiguous and rapidly changing environments.
SenseMaker® excels at providing decision-making support and enabling human sensor networks to:
...and much, much more. We realise every day that we’ve only scratched the surface of where SenseMaker® can assist to liberate human potential.
Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.
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