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David Williams
A few weeks ago I spent a day with other European Cognitive Edge practitioners who got together at Luton Airport to map out the future of working together. We used the tools of our trade, narrative, complexity and emergence including an anecdote circle. Now, the first story was quite long and involved and took most […]
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David Williams
We have a wonderful set of guides at Coventry Cathedral who add a tremendous amount of value for visitors by incorporating anecdotes in tours that help to make the place come alive. Stories can be used to enhance commercial propositions too… One of the first things that I did when employed by the Cathedral was […]
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David Williams
Over a year ago Dave Snowden wrote a blog entitled “The occult insignificance of meaningless numbers” in which he stated “What I want to talk about […] Is my concern, nay passion for governments of whatever ilk to adopt complexity theory and new research/reporting approaches such as our work on impact based measurement, citizen consultation […]
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David Williams
I remember my first time in a supermarket in the USA, it was over 20 years ago and I was living on the university campus in Boulder, Colorado. I was walking down one of the aisles when I stopped dead in my tracks – my mind had just taken in what my eye had been […]
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David Williams
I’m working on a meatier blog for the next few days, so tonight just a link with minimal comment to something I stumbled upon the other day. I know that there has been some discussion over the Crossing the Chasm ideas on this site – this blog gives that as one of TEN ways to […]
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David Williams
Dave Snowden blogged recently on the importance of context and said None of us know how we would act in a radically different context. We are changed by the flow of history and our interactions. Go back and look at the casual racist stereotyping of many a BBC programme in the 1960s that would be […]
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David Williams
It’s been a long day and I offer a little light relief in the shape of this YouTube video. For those of you who like looking for metaphorical applications, well…you might take a look at how long it takes people to start to react to this totally unexpected happening – how they start to make […]
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David Williams
I’m just back from two days at Greenbelt, a Christian arts festival held every year at the Cheltenham race course with about 25,000 attendees. There was a huge range of talks and two in particular that I went to that I’d like to blog about, one on what technology and social media are doing to […]
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David Williams
Hello, it’s a pleasure to be Guest Blogger here on the Cognitive Edge site! To get my stint off the starting blocks, a little about me:- My first degree was in Electrical and Electronic Engineering after which I did some postgraduate study into Electromagnetic Compatibility (during which time I was a Guest Scientist (AKA research […]
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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.
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