iwan jenkins  Thinking
iwan jenkins
The thirst for easy fixes to the challenges of time management appears unslakable. I have no doubt that for some, the act of seeking and tinkering with the latest ‘getting-things-done’ (GTD) tool/philosophy/process is an addiction. It affirms we all seek efficiency without compromising effectiveness. And in a minor example of exaptation, the Cynefin framework has […]
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iwan jenkins
How does a successful entrepreneurial organisation deal with operational growth pains without losing its ‘soul?’ I have been working with an Asia-based family owned business that markets health products through retail outlets. The business has grown considerably since starting 15 years ago (revenue of $2bn), and has ambitions to grow further. However, certain aspects of […]
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iwan jenkins
About 12 months ago, I attended an early morning meeting whose sole purpose was to approve a short list of strategic options. Based on bravado over the bacon and eggs and the strong opinions regarding the ‘follies’ of certain investments, I was looking forward to a hearty debate prior to exultant agreement. However, within minutes […]
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iwan jenkins
I had a fantastic day Sunday last; good lunch, stimulating diverse conversation, rugby in Wales, and all in the company of Dave Snowden. The conversation covered philosophy, literature, the strength and frailties of human nature, the needs of (all of us in) management to have a degree of certainty in decision outcomes. Now, in certain […]
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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.
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Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.

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