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Dave Snowden
I first used the illustration to the left last November when I was updating the whole Flexuous Curves Framework (FCF). I don’t intend to repeat the material of that earlier post or to be completely consistent with it, but I recommend a quick skim before proceeding.  This used to be known as the Apex Predator […]
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Dave Snowden
In my earlier post on focus I identified the need to shift from the alpha to the omega points in the Ystwyth curve by going through four stages along with five types of premature convergence.  While I have put a lot of structure in here, it is more a scaffold around which emergence will happen […]
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Dave Snowden
This post (which will be several parts) is an extension of my posts on contextual strategy that started with a post updating my Apex Predator theory entitled Flexuosity untangled which continued on the next two days with The Ystwyth-curve and then Flexuous landscapes. In it I want to address the perennial problem of focus and I […]
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Dave Snowden
Yesterday’s post took around 18 hours of elapsed time interspersed by a dashed visit to the shops and two hours of much-needed sleep on the sofa in the Living room after lunch and the odd interaction on LinkedIn with someone who thinks there is nothing in Complex Adaptive Systems theory as everything is encompassed by […]
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Dave Snowden
I’ve always been fond of wolves, something that is probably due to a childhood spent with Kipling’s Jungle Book and the Just So Stories. I’m still proud of the Leaping Wolf Badge I obtained as a cub scout, although reading the link I think standards have dropped over the last few decades!  So its no surprise […]
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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.
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