Good design

March 8, 2008

Good design always appeals and its always nice to see people pick up key phrases or words from Cognitive Edge or its Cynefin Centre Predecessor. One of the first was Anecdote which has gone on to establish a strong brand in its own right. A more recent creation is Narrative Labs in South Africa. We have been engaged with the various members of this newly formed company for some time and they hold the training franchise for South Africa. I have just landed in Australia after a successful week working with them. It combined an accreditation course, a workshop and several productive meetings. One of the things that appealed to me was the art work they have created around a key phrase in the Cynefin framework: Probe-Sense-Respond. The main logo is shown here, and the supporting images for Probe-Sense-Respond below


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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.

Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.


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