Cynefin team
The Cynefin Co Team
Natalie Smith

Based in Bristol UK, Natalie loves to understand the ‘organising of organisations’ and how the human systems within them work harmoniously or sometimes don’t.

After an BA in Business Studies, Natalie spent time working on Aerospace engineering and government infrastructure projects. However, her background is in community interest companies, not for profits and community action groups, where she has worked in various roles, from researcher through to creative director.

She has recently completed an MSc in Business management and used this at The Cynefin Company to segue into slightly less traditional aspects of management focusing on metaphors in leadership, technology adoption in the individual giving sector, and understanding alternative business models.

LINK WITH Natalie SmithBack to Team

About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.

Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.


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