Dave Snowden  Thinking
Dave Snowden
Cory Banks on the actKM forum brought my attention to this interview. In it, Tom Stewart references Friedman’s best seller The World is Flat and argues that, in such a world, the only way to make money is in the ridges and valleys. He sees this as one of the big ideas: how do you […]
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Dave Snowden
If we believe that murder is wrong and not admissible in our society, then it has to be wrong for everyone, not just individuals but governments as well. HELEN PREJEAN, Dead Man Walking I have long felt a physical revulsion at capital punishment. I just about remember its abolition in Britain in 1965. Sydney Silverman […]
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Dave Snowden
Just over a week ago I summarised my understanding of three natural numbers: 5 as the effect limit of the short term memory, 15 as a natural limit on deep trust and 150 (the Dunbar number) as a natural limit on acquaintances, normally interpreted as a limited number of individuals in respect of whom one […]
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Dave Snowden
Melisse was one of the larger than life figures in Knowledge Management. Author of KM for Dummies, early practitioner and all round one of the best networked people in the movement. I remember the first time I met her over dinner in London during the period of the knowledge wars in IBM, and the support […]
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Dave Snowden
One of the questions at KM World was the now familiar question: Is KM dead? My view for about two years now is that it is on its last leg as a strategic movement (otherwise known as a fad) in management. We also have that infallible predictor that a fad cycle is coming to an […]
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Dave Snowden
There has been much debate in ActKM on the subject of ROI for KM projects and the use of an idealistic end state (or Utopia) to sell Executives on a KM programme. I have been engaged in that debate and reflecting on it I realised that I have spent the majority of my life discovering […]
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Dave Snowden
I have allowed myself to get sucked into a debate on the value of the SECI model. To my mind in the hands of consultants and IT vendors it has become the model that launched a thousand failed knowledge management initiatives. In responding to an as ever intelligent post from Richard Vines this morning I […]
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Dave Snowden
When the British slave trade was abolished, as result of the campaigns of Wilberforce and others there were a million slaves in the British Empire. According to a Unesco there are currently 27 million slaves world wide, and the average price is £60.
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Dave Snowden
It’s forty years to the day since 144 people (116 of them Children) died when a waste tip from the coal mines slipped down a mountain to engulf several houses and the local school. It was the start of the day, children had only just arrived at Pantglas Junior School for the days lessons; it […]
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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.
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