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Zhen Goh
On September 16, 2019, Cognitive Edge was invited to a Research Meeting convened by the Stanford Center for Design Research and the David Ramsey Map Center. In this session, I joined our longtime friend and partner, Ade Mabogunje from the Standard D-school and his colleague, Salim Mohd, the Head of the Rumsey Center together with 15 […]
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Sonja Blignaut
In 1990, from a distance of more than 6 billion kilometres away, the Voyager 1 spacecraft took a now-iconic picture of our planet. The image of earth caught as a tiny “dot” suspended like a mote of dust in a ray of light, inspired Carl Sagan to write:   “It has been said that astronomy […]
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Steve Holt
As our business contexts become increasingly complex, the success rate of large scale transformation efforts and projects are rapidly decreasing. Many have been looking for answers to improve their performance and results, often jumping from one method to the next in search of “The Answer”.  It is not uncommon nowadays for people to have studied […]
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Dave Snowden
The last day of the festival and I had to grab a quick breakfast.  I thanked my hosts at The Cammarch Hotel for yet another good stay and did a high speed dash down the Wye Valley to make breakfast with Jasper Fforde.   I bought his first book in Sydney simply for the idea of […]
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Dave Snowden
My second and last day dawns with heavy rain which will persist throughout the day.  Pathways become mud baths and the organisers finally give up trying to make us queue outside the tents for a programmed start.  Every chairperson apologies for the noise of rain on canvass which is the background to every talk. First […]
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Dave Snowden
I'd been looking forward to this session with Simon Glendinning of the LSE.   The issue was the role of Europe a topic which is a difficult one for the English (less so interestingly for the Welsh and the Scots).  He was addressing Habermas's ideas for a unified Europe with those implied in Kant and […]
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Dave Snowden
J B White was billed as a Philosopher turned management consultant (one of several with a book to sell at this event) but his session was more pop science than anything else.  He was making the legitimate point that a lot of what is called evidence in government is nonsense but there are a lot […]
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Dave Snowden
After the quacking of the last session this was a delight.  Alexandra Paulin-Booth a PhD candidate at Oxford talking about the neglect of time in academic history.  Just a lovely idea and really well illustrated.   OK her presentation was driven by an obvious liking for anarchists but it was a refreshing presentation.   I […]
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Dave Snowden
I got the wrong Micael Foley when I booked this.  I thought I was getting the historian not a former IT lecturer at a Polytechnic turned University who wants to talk praising the ordinary and made too many jokes about sex with minors for my taste – they were clearly jokes but …   Either […]
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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.
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