Decision Making in Crisis

The decisions we make in our lives, however big or small, can cause a ripple effect. But in a global pandemic, even the simplest of decisions are tidal waves that could literally mean the difference between life and death, survival or decline.

Crisis situations are marked by time pressure, ambiguity, vague goals, and organisational constraints. These conditions are inconsistent with deliberate, analytical decision making. Yet we have learned how people actually handle these challenges and several techniques have been developed to prepare decision-makers to be more successful.

How will a deeper understanding of cognition influence and inform our decision-making practices in organisations during times of uncertainty and crisis? And how do we be sure that everyone, everywhere, harnesses the incommensurable power of their decisions, their own tidal waves, to help protect lives, and rebuild a new (and hopefully better) normality.

Join Alicia Juarrero, Gary Klein and Joao Da Silva in conversation with Dave Snowden and Sonja Blignaut for a 90-minute discussion on “Decision Making in Crisis”

To view recordings, purchase access here.



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Cognitive Edge Pte Ltd. (t/a The Cynefin Company) are making this material available as part of celebrating and narrating the development and influence of the Cynefin® framework and SenseMaker  in various contexts.

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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.

Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.


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