Mutton dressed as lamb

October 13, 2008

tarfeather You sweat blood for years to get a new idea/concept such as complex adaptive systems established. Then it becomes popular at which point intellectually inadequate opportunists seize on the language and images without understanding or comprehension, to re-brand any old method or tool as some radical new complexity approach. As my grandmother would have said, mutton dressed as lamb. What is depressing is that they get away with it. In part because they teeter over the edge of the precipice that separates being simple from becoming simplistic. They take something exciting with potential for radical change and make it ordinary, dumbing it down to their level of inadequacy.. There can be only one punishment, and it’s illustrated.

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The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.

Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.


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