You sweat blood for years to get a new idea/concept such as complex adaptive systems established. Then it becomes popular at which point intellectually inadequate opportunists seize on the language and images without understanding or comprehension, to re-brand any old method or tool as some radical new complexity approach. As my grandmother would have said, mutton dressed as lamb. What is depressing is that they get away with it. In part because they teeter over the edge of the precipice that separates being simple from becoming simplistic. They take something exciting with potential for radical change and make it ordinary, dumbing it down to their level of inadequacy.. There can be only one punishment, and it’s illustrated.
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