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Dave Snowden
One of my favorite walks in the Black Mountains is the ascent of the Cat’s Back followed by transit over Hay Bluff and Twmpa then down the long ridge of Darren Lwyd to Capel-y-Ffin.  From there the path heads down the Vale of Ewyas before striking up an initially muddy slope before ascending over the […]
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Dave Snowden
Naming things is always fascinating and learning the origins of names an education of itself.  Walking in the hills the etymology of the names of mountains, streams and other landscape features can tell you much about the people who lived there.  Most names in the Lake District come from old Norse, so Wasdale which is […]
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Dave Snowden
We tend to read ‘wherefore’ as a question asking where something is, but the meaning is actually for what, or why as in “Wherefore was I born” (Shakespeare, Richard III Act 2 scene 3) and Juliet’s more famous rendering which is not attempting to locate her love, but to ask why does he have to be […]
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Dave Snowden
One of the points made in our recent retreat on decision making is that the phrase cognitive bias could be misleading.   In practice biases are in the main (unless they are pathological) a form of heuristic, a way of reducing energy consumption.   So to take the case of inattentional blindness (see below for this […]
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Dave Snowden
On an impulse the other day I set up a book club for Cynefin Centre staff.  The idea was to create a common body of research and enquiry.   I chose David Chandler’s latest book for two reasons: (i) his earlier book Resilience is one of my core texts by which I mean I have […]
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Dave Snowden
When we lived in St Albans, way back in the days before children, we occasionally made a winter day trip to the Essex Coast (pictured). The cost is flat as is the land and bleak. In winter that can be attractive and there are some good coast walks. A fair number of flight paths into […]
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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.
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Cognitive Edge Ltd. & Cognitive Edge Pte. trading as The Cynefin Company and The Cynefin Centre.

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