Dave Snowden  Thinking
Dave Snowden
I have been interviewed by a lot of journalists over the years and realise that, with a few exceptions, their desire to tell a story leads to a loose connection to context, and a looser connection to the facts. Even nice guys like Jerry Ash can’t resist this; his column in Inside Knowledge is appropriately […]
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Dave Snowden
Once apon a time if you wanted advice then you got up from your desk and wandered around talking to colleagues whose opinion you respected. As email become available that extended the range of contacts. Collaboration, the blogosphere have increased the scope of opinions that we can seek out. Our own work on sense-making databases […]
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Dave Snowden
Jon Husband sent me this interesting reference to the value of radio. I generally agree with the points it made and if anything would go further in arguing for the supremacy of radio over television as means of stimulating human imagination. Now before I proceed I need to confess that I starting to realise that […]
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Dave Snowden
Following up on my reference to form and function in yesterday’s blog (number 200 since I started), this Alex cartoon from the Daily Telegraph gives a cynical but all too true portrayal of form over function. For those who don’t know Alex, it’s worth getting hold of some of the collections, published each year in […]
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Dave Snowden
As referenced earlier I was disturbed by a couple of comments by Hubert Saint-Onge at the end of his presentation when we were together in Dallas, to wit: That Blogs and Wikis are publishing tools not collaboration tools, and in the case of blogs the publishing is individualistic/egotistical. That an organisation should mandate one tool […]
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Dave Snowden
In 1676 Newton, in a private letter to Robert Hooke said If I have seen further, it is by standing on the shoulders of giants. Stephen Jay Gould in his last book The Hedgehog, The Fox and the Magister’s Pox sees this as the apotheosis of Bacon’s earlier aphorism Antiquitas saeculi juventus mundi which loosely […]
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Dave Snowden
This delightful sketch comes from indexed, a blog which is worth a daily feed. Having spent a lot of time in airports recently the sheer number of shelves devoted to simple guru based recipes is scary. Everything is made simplistic (not simple), reduced to basic steps (normally seven), with off-the-shelf recipes and claims for success […]
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Dave Snowden
I should have been writing this from Zurich, but thanks to BA I delivered an address by telephone from home, drove to Heathrow and back twice for no purpose and suffered 1.5 hours of mobile phone costs listening to music and advertising with promises that an agent would be with me shortly. Now I have […]
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Dave Snowden
One of the 2007 predictions in the I, Cringely column caught my eye. It reads as follows: Remember outsourcing and offshoring? That tide turns for a bunch of reasons but mainly because a new class of CEOs will say the old class of CEOs was filled with idiots. I remember talking with some systems programers […]
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About the Cynefin Company

The Cynefin Company (formerly known as Cognitive Edge) was founded in 2005 by Dave Snowden. We believe in praxis and focus on building methods, tools and capability that apply the wisdom from Complex Adaptive Systems theory and other scientific disciplines in social systems. We are the world leader in developing management approaches (in society, government and industry) that empower organisations to absorb uncertainty, detect weak signals to enable sense-making in complex systems, act on the rich data, create resilience and, ultimately, thrive in a complex world.
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